Forget Costa del Sol and Ibiza, it seems Brits are after something a bit more sophisticated when it comes to holidays these days.
British tourists are shunning Spain for popular city-break destinations, new research reveals. And they’re not just visiting once.
In fact 50% of Britons have returned to the same holiday destination on three or more occasions.
Paris has been revealed as the most popular city destination for return visits.
Such is the eternal charm of the French capital that 25% of us have holidayed there more than once and three million Brits have ventured back as many as four times or more.
Amsterdam is the second most popular spot, with 14% of holidaymakers saying they’ve frequented the pretty city on more than one occasion.
General view of Paris at dusk with the Eiffel Tower
Next up are Barcelona and New York (12%) and Rome with 9% of people going back for a second trip.
Surprisingly, one of the main reasons Brits continue to return to these well-known places is for new discoveries.
Over half of those who return to a familiar destination say they discover something completely new each time, while a third say they spend less time at well-known and iconic tourist spots favoured by postcards, and more time doing things they hadn’t planned.
The new research, conducted by British Airways American Express Card, also found that people often go back a second time to show someone they love their favourite destination.
When it comes to longer breaks, Brits are also opting for more exotic locations.
And the latest official figures from the National Statistics Institute (INE) revealed Cape Verde is quickly becoming a hot new destination for UK tourists.
American Express has partnered with renowned publisher Phaidon to create Companion, an insider-style travel guide for the five most popular revisited cities.
For more information go to: americanexpress.co.uk